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  Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status , and my 20+ years of online content marketing suggest something much less exclusive. Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown in each. People “who had business ideas that merited attention” Turns out, the term “thought leadership” was coined back in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy & Business (a content marketing publication itself). Kurtzman used the term to refer to people “who had business ideas that merited attention.” Attention. That’s the heart of the matter, isn’t it? If you publish valuable business information that matters to prospective customers and clients, you can gain initial attention. If you focus on providing that information continuously (just like a magazine), you can gain permission-based continual...

At Home Science Tools, their purpose and focus are summed up in two simple words: Inspired Learning.  Their company was created to help homeschooling families get the resources they need to create meaningful, hands-on science opportunities. This allows you to inspire your kids to learn more about the world around us. That effort has since expanded to help meet the needs of teachers and schools. They also serve science enthusiasts or those looking to buy gifts for kids with an interest in science.